I just pure ego!
I know that there are a lot of people who are working hard, and busting their asses out just to make money and try to live, because they know they have to work hard just to stay afloat, and get through life.
But there are also some people who are trapped within their own ego, while they can get money from work, they just don't know how to prioritize things in their life, and oftentimes times they become so ungrateful since their are glitters to fulfill the ego and the pride but not real usage of things around them or things that they got for granted.
I have seen so many people who just act like they have everything, while they really have nothing on their side, just to look cool for the other. or they spend their hard-earned money on things that depreciate over time. Like expensive clothes, cigarettes, parties and so on and so forth. And still they are wondering why on earth their situation is not improving although they already working hard.
I have seen a domestic worker refuse to use the second-hand bike given by her employer, simply because it was an old bike, not a shiny brand new bike. Although for sure she can't afford to buy one with her own money, but the ego has taken her so much that she can really see the value of things in front of her.