RE: Does Anyone Actually READ My (Your) Stuff?
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Maybe it's lost on a lot of people why Zuckerburg set up the like button. It's like here a lot of times that I'll hit on someone's post because something in the heading, or the few describe words showing spike my interest but not everything someone writes about will have the same effect. Sort of like the uncle that post his fishing pictures up every time he goes fishing, unless he snags and post an unusually large fish picture, or falls into the river or something unusual to that nature, you really honestly aren't that interested in another picture of a bluegill, so you hit like instead of a comment. On the other hand, if he sees you never ever like a thing he post, he'll figure why bother with her, she hates everything and off your list of family, friends, acquaintance you go.
Of course, what you say rings true for me, as well... and perhaps part of the reason I never really "succeeded" at Facebook or twitter/X is related to the fact that I value my friendships and connections in terms of depth rather than quantity (and number of "likes") which is evidently abnormal in this day and age.
Of course, it can be a two-way street because likely there's almost nobody in my friends/family circle who want to hear constant updates about my stamp collection, or research projects I've dived into. In other words, there's also an onus on the publisher to be somewhat cognizant of not having tunnel vision, if your desire is to have other people actually read your stuff.
From my perspective MySpace and Facebook effectively killed the social web by substituting a "like" button and emojis for actual engagement. For many people, they created the social web...