How would you do Marketing for Hive?

Simple! I would hire Shakira to make a spite song for Hive.

I think we should be displaying that HIVE is a good place to hang out... no need to think about website down, no plugin, there are communities inside hive... maybe those community should show people outside how fun and excited their activities are... and this is a good place, maybe not the best, but a very good place to learn and live on decentralization.

I am strongly disagree with what most people do... advertising that this is the best place to earn, you can get this big, bla bla bla... end up we are getting more scammers, plagiarist, and many new people are confuse seeing OG fighting for rewards pool. I know these all are debatable but from my POV, its kind of ineffective selling something based on something that are disputable and debatable.

Word of mouth is the most effective way. :)

I don't think good places need to do much "advertising". If it is good, it will naturally attract people. I think also the focus on Hive is wrong and it should be more on the content creators and how to be able to better promote themselves and get more exposure and views outside of the Hive bubble. How to improve the SEO, searching and finding of content on Hive as a whole and briding the gap between web2 and web3. Such as someone outside of Hive leaving a comment on your blog like on wordpress and increasing the content views from people outside of Hive. The "impressions" your content can get on Twitter is far higher than on Hive and that is why people create content there instead of on Hive.

To be honest, and I've mentioned it before, the best way to "market" HIVE is if the next big app launches here. To that end, we should perhaps focus on devs instead of "bloggers".

I don't know much about marketing so I can't think of any special ideas. What is clear is that we have to do things different from what is being done because it is clear that they do not work.

I usually promote hive on your ideas without fear of losing your account, I think it's the best.

Of course there is also a detail, be careful when talking about monetization because people may think that money is easy but it doesn't come.

I would analyze how new users found out about Hive and allocate marketing resources accordingly. Focus on building products and dApps (games maybe) that resonate with users' needs, and, most importantly, avoid misleading marketing.

Building a place people want to be. If people are having a good time they will naturally bring others. Less focus on making money and more focus on building the products people want to use.

Simple answer but hard to do.

Unite a seller community who knows how to use HIVE and make a place something like HOLA Supercenter. It doesn't need to be a big one. A public event or supermarket is already enough. That way people will know more about HIVE and they will use it to shop there.
!PIZZA

My thoughts is to share in your community/pool of friends what's you have been doing with the Hive community, let them know what Hive do and then slowly onboard them.

I could say that I advertise Hive passively, which means that I have an Ecency referral link in my Twitter profile, email signature, and a few other web2 places, I regularly use such as Soundcloud and Bandcamp.

Marketing outside of Hive to attract as many people as feasible should consist of techniques along with creating attractive content material on social media, taking part in relevant events and meetings, collaborating with influencers, and focused advertising on digital platforms. In addition, it would be important to cognizance on highlighting the unique advantages and opportunities that Hive gives, including decentralization and the ability to earn cryptocurrencies through actively participating inside the platform.

!WINE

I am convinced that word of mouth is the best marketing. People stay where they are comfortable and comfortable. If they come to paradise, why would they leave? 😁

Guess as always, the answer exists out of different elements:

• word of mouth (still the best 'marketing')
• Having Splinterlands becoming a big hit again or getting another game which attracts as many people.
• Focusing on what we're doing. On Hive there are plenty of projects ongoing, if more people would combine their forces instead of everyone wanting their own project, I guess it would be easier to achieve a certain decent level

For sure we would need to do some marketing with web2 tools, using X , YouTube and Instagram mainly. When there are some competitions to get hive or hbd I see only people inside hive participating, this marketing should target people outside! Also despite people displaying mugs and shirts, maybe there should be an official website hive.store.com or something like that where we can buy directly ( of course with the option of buying with hive but also using a regular credit card.

I'm not much on marketing but I do share Hive with folks whenever I get the chance. I mention threads, Liketu (where people can share photos like Insta and can earn $$), and games like Splinterlands (for those I know who are into games). Unfortunately, no one has jumped in yet. There must be a better way to do it.

Usually, I inform my closest circle about my income from Hive. Because they are unfamiliar with cryptocurrency, some people are skeptical while others are intrigued. But after observing my activity, someone made a hive account already. At Hive, hopefully, they will discover their passion.

I believe the product (Hive) itself is good and the reach isn't there because people do get intimidated by the prospect of even starting. I would suggest that to expand Hive's user base, implement a referral program where existing users earn incentives for introducing new members to the platform. Offer rewards such as exclusive features, discounts, or even cryptocurrency incentives for both the referrer and the new user upon their first successful engagement on Hive. By taking that first step with the engagement, I do think that new users will be more keen / willing to stay and continue using the platform after getting that taste of it! 😅

I would focus on marketing the apps that people can use. I think the method of focusing on earning from blogging isn't working that well. So I would focus more on Splinterlands, threads, and other apps where there is a particular focus for people to use and show up.

Ignoring main stream adoption, which I think is a far off goal, trying to get more quality projects to run on the chain. As a reasonably fast block processing chain with, essentially, no gas fees it should be a place people would want to bring block chain projects.

But, there's a lack of clear documentation and easy to find resources to build on-chain tools. The SEO is pretty poor as well. Trying to Google things related to Hive tends to give a lot of "Hive" results that aren't this block chain. So, I guess the thing to do would be to build better software development kits for various code bases to make it easier to work on Hive, try to entice projects that this is a good chain to run on, and then get people using Hive via those projects.

Personally, I think the best way is via a community of like-minded individuals (much like how CTP started). A lot of the oldies are still around. It would be great to see young blood coming in now and then. I think it also helps if the community is able to hold meet ups and in person activities. #justmy2cents 😉 happy #thankfulThursday to all ✨

!ALIVE
!LUV
!BBH

Once we have a larger, consistently active team working on the Mental Health Initiative I'm running within my community, I'm going to start marketing it outside of Hive. It'll be good to have a complete, working system that could bring in users who could make use of the service being provided - free, anonymous (if chosen), censorship-resistant, basic mental health support.

Very interesting question, honestly I'm not 100% sure of the 'best' way. There are many ways we can (and do) try. Word of mouth and web2 socials are the biggest. By having a variety of content and creators here we naturally appeal to many different users outside the ecosystem. There are however lots of 'issues' or flaws that need to be resolved to encourage more users to sign up, be active, and continue to be active. Basic things like account creation and the initial learning curve need to be addressed before we can fully utilize marketing to onboard.

Maybe hire some huge marketer or celebrity to join Hive, just like how Raca token used Elon Musk's mother as the ambassador, but it would require some money, and the other downside is that we might not only attract a genuine user who really want to develop on Hive, but there will still a chance that we might also attract some scammer unfortunately.

This is a difficult question 😂, I have already invited all the people close to me, and none of them stayed, even though I've talked about all the advantages of blockchaim. Today at least the Brazilian community is much more prepared, I think I would start by talking about Hive and that now we have a community focused on helping new members with the thousands of questions that will appear.

i would mostly do by word of mouth (grsapevine effect). But i am not that good though :-)

!ALIVE
!PGM

I see some good suggestions in the comment section.

Well, my perspective about marketing is a bit different..

On X, we have hive official account.. I don't know who owns that but it could be used for marketing by engaging on X trending topics/ trending in crypto like other interns do.

Marketing is more like meme nowadays, I'd make funny comments and appear on discussions to be noticed if it was me.

I think it's not easy, one way maybe is to engage people/friends that you know on non-Hive-related Discords or even just a face-to-face chat with friends about how Hive works.

Honestly I think marketing hive is going to come from applications that run on top of it. The only way to really market hive itself outside of paying people for their content (which at some point might be phased out) is to bring developers on and target them. Target developers on why they would want to build on hive.

• Feeless transactions (so if their app charges a small 5% fee they get it all or could integrate it into their game assets etc)
• Ability to blog about their project and get support from the community via votes on their posts

Things like that I feel would be FAR better off for promoting hive itself.

Outside of that building applications on top of hive social, gaming etc is how we are going to attract the masses to the platform but these applications need to be able to be self sufficient and bring value INTO hive and not constantly out of it.

Being very critical, as @palomap3 said, word of mouth is the best way to bring it, because in my opinion, massive marketing today on other social networks may even end up causing users to "change" the hive tag.

The question is, how many users are actually happy to be on HIVE? People unfortunately compare themselves and then I see two debates that few people discuss, namely, firstly, how many people compare their posts with others from people from the same country? (I've seen several people say: "they worked for hours to create a post and rarely got visibility, while other people got much greater engagement" and that's why they would give up on the hive.

While I also saw people who entered solely for the financial aspect, as @dewabrata said, many times people, whether through friends recommending them or through other social networks, the person comes with the hope of becoming rich and that is bad.

Furthermore, a game that could change the direction of the hive is splinterlands, with it I believe the hive could take off.

I remain convinced that our best marketing was when Splinterlands assets were mooning and everyone was creating posts showing off their rewards and how much the cards they won were valued on the market.

Have a relatively stable product, significant earnings and people excited about that. And no additional marketing is necessary.

Every other marketing for the right reasons will likely be met with a lot of mistrust and will be costly too.

That being said, awareness is important, so that when you say Hive or Splinterlands or Inleo, the audience already has been exposed to them before one way or another.

Philanthropy can help in certain cases, because it opens doors that are otherwise closed. And makes some people listen when they would otherwise not.

hoy en dia muchas blockchain estan adaptando su infraestructura para poder ser multicadenas, puedes con una sola billetera acceder a cada tipo de red, no necesitas una nueva billetera, lo que hace sea muy facil acceder a diferentes entornos, claro ejemplo esta metamask por su sencilla funcion de uso a diferencia de Hive que aun tiene sus trabas, cuando es algo dificil de usar, la gente lo deja o le pone poca atencion.